As a self-professed fashionista and breast cancer “rebel” I was enthralled by the 2024 Cashmere Collection show held yesterday in Toronto. Sponsored by Kruger Products, the makers of Cashmere bathroom tissue and founded in 2004, the Cashmere Collection is an ardent supporter of Canada’s fashion design community and the Breast Cancer cause. Many of the greatest names in Canadian fashion have contributed to the collection. This year’s collection theme, “Bloom” celebrated the strength, courage and hope of breast cancer survivors and represented the powerful resilience and renewal they experience through their journeys.
It featured 16 of Canada’s top designers took part in this year’s Collection, including: Adam X, Alex S. Yu, Angela DeMontigny, Chavah Lindsay, Helmer Joseph, Hilary MacMillan, Himikalas Pamela Baker, Marie Saint Pierre (Maison Marie Saint Pierre), Mikael Derderian (MIKAEL D), Nadya Toto, Nikki Yassemi (NARCES), Ou Ma (OUMA), Paul Hardy (Paul Hardy Designs), Sam Wong (WONG KWOK SHING), Shelli Oh, and Wiwa Blue (WIDI’Z) who were challenged to each create showcasing one-of-a kind pieces crafted from Cashmere Bathroom Tissue.
This year, the Cashmere Collection also held its first-ever live vote for the public’s favourite design, which crowned Chavah Lindsay as the winner. Lindsay’s design was a personal tribute to her mother and her journey through cancer, honouring her enduring courage and the beauty that emerged from her struggle.
The event raised over $5 million for the Canadian Cancer Society and Quebec Breast Cancer Foundation’s efforts to save lives and improve outcomes for people affected by breast cancer with Kruger Products donating $1 to the breast cancer cause for each vote (up to a maximum of $50,000).
All the designs were all stunningly beautiful — and it is simply impossible to think that these creations were all fashioned with bathroom tissue — but here are three of my personal favorites.
Chava Lindsay
Mikael D
OUMA
